When we go out and buy a Jute or Cloth bag, most of us would measure the utility, ensure the colour and design are to our liking and it is within the price range we are willing to spend. Rarely, we think about how these bags are made, where it comes from. Even though this is the same for all products we buy, today I would like to specifically talk about bags.
Allow me to introduce you to Kariwala Industries which is an multi national company with its headquarters in Kolkota. A UN award winning company foraying into more than bags, uniforms and other products, Kariwala Industries is building an empowered society step by step.
“You build and they will come.”
If you build your organisation with a mission that even the lowest rung of your employees can understand and contribute to, then you are creating a congenial atmosphere for success. From my observation, it all begins with their simple mission – “Spread Happiness and Joy”.
I first visited the office of Kariwala Industries in Kolkota city where most of the administrative staff work from. The positivity and energy can be felt as soon as you step in. Even though it all drills down to desks, chairs and computers at the end of the day – the office space has been planned carefully showcasing their love for Krishna as well as nature. The learnings from the Stanford SEED program are implemented and employees are well aware of the processes and results.
The Happiness Bell in the front area is akin to what many of us have seen at some restaurants which I thought was a great idea. A wonderful dining space at one end of the floor has been mistaken for a coffee shop when seen from outside. Equipped with amenities, the space can easily be used to have discussions with visiting clients over coffee or lunch.
There are multiple spaces for all employees to assemble and have quick stand up conversations. Seeing smiling happy faces of employees on a Monday morning is getting rare these days and I was witnessing one. We had a quick chat and I was impressed with the fact that the employees were well aware of the progress of the company as well as proud of their work. A small space showcasing their awards and product samples for clients and guests was another highlight.
One of the factories where their bags are made is in Kalyani, which is a good couple of hours from city office. We drove down and as we approached the gate, it was opened by the security personnel who is a lady. At the entrance, they have a Happiness Wall which is a huge painting – just randomly coloured modern art. It was painted by all the employees together throwing in whatever colour they wanted to. The strategically placed TV showed personalized text welcoming us to the factory – with our names displayed. What a great way to usher in your guests!!! Who wouldn’t love this kind of welcoming?
One hundred percent of the workforce in the factory are women is the most striking factor. Empowering women by skilling them, giving them opportunities is very evident. Kariwala Industries also does a lot of meaningful CSR projects in the community which in turn enhances the life of the employees and their families.
Whether it be technology, equipment or efficiency or workflow – it is constantly evolving. The innovative minds of people are highly encouraged and ideas are implemented to ease the workload. Automation of labour wherever possible – like making of straps for the bags, button testing, fabric fading test and octopus machine for printing – are highly commendable.
Quality Control is highly stressed upon and mechanisms are in place for testing the product at multiple stages of the life cycle. Wastage is minimised and even the scraps are converted into meaningful art that are proudly displayed.
Despite traveling for long time to get to the factory, I left the place energised and happy. Kariwala Industries sends out a positive message to all entrepreneurs as well as budding business minds that entreprenuership can indeed be a joyful, fruitful journey.